Our story

We have a love for visual storytelling, fantasy, textures and fabrics! Living and Breathing the "zero compromise" philosophy we focus on perfection, equal opportunities, personalization and we adapt a preorder system and zero fabric waste policy, so that we reduce any kind of negative environmental footprint with stocks, staying true to slow fashion philosophy. Finally, we support and collaborate with other designers, artists and handcrafting communities to complete the special look. 

Petra Kara is a storytelling designer, shaping narratives through fabric, form and fantasy. Her aesthetic rises from the tension between rebellion and ritual, where myth meets couture. The designs are dramatic, ethereal and sculptural, balancing sensuality with timeless elegance. Inspired by mythology, fantasy and the dreamlike power of transformation, she envisions women as both fragile illusions and unstoppable forces visualized as contemporary goddesses, nymphs, seductive spirits. Each garment is a story of freedom and love, sculpted like living myth.

True to 'without compromise' promise, Petra Kara designs with empathy becoming your personal bridal designer personalizing creations to your unique story with 100% customization on size, design and fabric, giving the freedom to dream without compromise, in life’s defining moments. She values sustainability and follows a zero fabric waste policy with limited collections, made to order creations, using natural, recycled, dead stock and on demand fabrics.

Located in Switzerland and originally from Greece, she has always possessed a creative spirit, fueled by her passion for arts. She believes that ​"the way we dress is a story we tell about ourselves". She is also a strong supporter of women, she designs for the name of Love, visualizing mythical brides, and she believes that women deserve to be loved and can achieve everything with shelf worth, accepting zero compromises, asking for no permission. With this thought, she had a need to enable women live their dream and created an accessible personal brand to touch each woman in her greatest life moments without compromises.

She often says she has lived two lives: her first in the corporate realm, she gained 18 years of international marketing experience in P&G. Alongside her corporate career, she grew her skills in Fashion Design, Textile Design, Fabric Manipulation and Fine Art. This passion led her to a second life, to her rebirth, living her dream as a storytelling designer and womens' mentor enabling dreams come true.